Doremii
Branding Project

Everyone wants to be “luxury”, DOREMII wants to have fun! They want to be authentic, not highly edited or staged.Doremii is much more than a handbag brand. As part of the beginning of the musical scale, Doremii has expression and sound elements at its core. The perfect triad to achieve the best look through self-expression. You only need three steps to be younique: my bag, my style and Mii.

Based on that, we choose three elements as core for the brand: expression, comfort and sustainability, which in design could represent shape, color and size; the magic of composition. This helps us embody individuality and creativity through unique and playful pieces, because at the end of the day, this brand exists to empower those to be their bold, authentic selves.

- Client: Doremii
- Year: 2021